As SEO grows more complex and the size of the sites you work on continue to grow, it’s more important than ever to have a set of high-quality tools that both give you a competitive edge and save you time. Tools can help with all of the vital aspects of SEO, including content creation, distribution…
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As the pace of content creation increases, our attention spans seem to be decreasing. This is requiring creators to adapt and consider ways in which people can consume content in a timely manner. The result is a movement towards highly visual content. While you may not have the resources to hire a designer or visual [...]
The post 5 Ways to Turn Existing Content into High Touch Visuals appeared first on Search Engine Journal.
Is it finally feeling like Spring where you live? I sure hope so, otherwise you may wish to consider moving!
If you were to move to New Jersey, you may find a new best friend in Michael Streko, co-founder of KnowEm and one of the easiest guys to get along with that you’ll meet. I managed to take away his focus from growing KnowEm for just enough time to answer six questions.
I think you’ll enjoy his answers!
Q1. OK, let’s clear this up. Streko, Michael, Mike, “Mikey Mike & the Jersey Shore Bunch?” What’s your preference?
Haha! Honestly, as long as I can remember I have always been called “Streko”. There are just too many Michael/Mike’s out there. I will always introduce myself as Michael, but at the end of the day everyone ends up calling me “Streko”, so I have given up and just go with the fact that in life I feel like I am constantly on a football team.
Q2. KnowEm has become the go to site for securing social media profiles, what’s next?
We have a lot of stuff in the works.
The second big product that we are very excited about is our Publish Platform.
The two largest projects that Barry Wise (My partner on the site and co-founder of KnowEm) has been working on is our streamlined white label Enterprise Solution. Besides offering all our comprehensive services it also offers a mobile-optimized platform. This provides any agency or organization the ability to white label all of KnowEm’s product offerings (Including Trademark Registrations) to look like their own brand with a client login, admin panel, and a bunch of awesome features with an easily skinned look and feel. **Shameless Plug** If anyone is interested in seeing a demo, feel free to contact me here http://enterprise.knowem.com.
The second big product
Brands understand the importance of content marketing, yet most have not yet addressed their content needs on either a strategic or tactical level, according to Altimeter’s Rebecca Lieb.
Researchers for the company conducted interviews with executives actively engaged in content strategy or marketing; their findings were the basis of a new report, Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise. Lieb and report co-authors guide brand marketers through a variety of organizational models for content, with recommendations to help companies execute an effective content strategy. Read the full report on SlideShare.
Trust Can Make or Break the B2B Buyer Relationship: Study
Buyers are overwhelmed by the amount of content available to them, making the content marketer’s challenge greater than ever, according to a new study from Demand Gen Report. Content plays an increasingly important role in B2B purchase decision making, with 68% of survey respondents indicating they rely more on content than they did last year. Variety is key: five out of nine content formats gained in popularity, while only podcasts and interactive presentations lost traction. Researchers found that three specific content formats stand out in 2013: white papers, E-books and webinars.
Sales messages are a huge turnoff for buyers, 61% of whom said sales-heavy content has been a problem for them in the past year. Survey respondents indicated they would like B2B marketers to focus on making content more readable, adding value, and showing their research to their audience.
Google Launches Interactive Customer Path to Purchase Tool
The customer journey is complex, with engagement happening across platforms, devices and possible over a period of time, says Google. Their new tool on the Think Insights website aims to